Marketing Roadmap

You’re passionate about your business, but when it comes to marketing, it’s easy to feel overwhelmed. With so many options and advice out there, how do you know where to start—or what will actually work for your business? Imagine having a clear, focused plan that gives you step-by-step guidance tailored to your goals and audience.

That’s what the Marketing Roadmap is all about. Whether you’re just getting started or you’re ready get better results from your marketing, a marketing roadmap provides you with a customized strategy, practical steps, and resouces to help you make real progress without relying on someone else to do it for you.

Is the Marketing Roadmap Right for You?

This Marketing Roadmap is designed for small business owners who:

• Feel unsure about where to start with their marketing or which channels to focus on.

• Know they could follow a plan if they had one.

• Are tired of spending time on marketing without clear results.

• Want to build a consistent, sustainable approach to reaching their audience.

• Aren’t ready to invest in a full-scale marketing package but still want guidance.

• Are ready to see a real impact from their efforts and take meaningful steps forward.

The first step is to complete my intake questionnaire. Once you complete the form, I’ll reach out to set up a time to chat, go over your intake form, and see if we are a good fit.

If you decide you want more support, Overwhelmed to Optimized is the next step (and the cost of the Marketing Roadmap is deducted). Or we can talk about done for you marketing, too!

What is included in your marketing roadmap?

In-Depth Marketing Audit: I’ll start with a comprehensive review of your current marketing efforts (social media, website, SEO, email marketing, and any other marketing you are doing), identifying what’s working and where there’s room for improvement.

Custom Strategy and Recommendations: Based on your goals and target audience, I’ll create a tailored strategy that includes specific channels, content ideas, and actionable steps to take.

Step-by-Step Action Plan: You’ll receive a clear, prioritized plan that breaks down your next steps, helping you avoid overwhelm and stay on track.

Two One-on-One Strategy Session: Before I start, we’ll meet to so I can better understand your business and goals. Once the marketing audit is complete, I’ll walk you through your roadmap, answer questions, and make sure you’re confident about implementing the plan. You’ll leave with clarity and actionable steps.

Access to Additional Resources: You’ll also receive access to templates, checklists, and tools to help you execute your strategy smoothly and effectively.

“I’m incredibly grateful for the opportunity to work with Gwen on developing a marketing strategy for our small business.

Gwen provided clear, actionable steps that transformed what could have been an overwhelming process into a series of achievable goals.

Thanks to her guidance, I now feel confident in a range of marketing strategies, from SEO and social media to crafting effective blogs and newsletters. Gwen truly has a talent for breaking down complex concepts and making them accessible, and her support and expertise has been invaluable to our business.”

- Julie, Limitless Van 

Price: $900

Note:
If you decide to continue with an Overwhelmed to Optimized package, the cost of your roadmap will be deducted from the package price.