Marketing strategy that looks
at the whole picture.
For business owners who are done guessing
and ready for a real plan.
I'm Gwen Montoya. I've spent 15 years helping business owners see the full picture of their marketing — what's working, what isn't, and what's missing.
I look at everything: messaging, channels, systems, buyer path.
Most marketing work gets limited to one problem or one channel. I look at how it all fits together, then build strategy around what your specific business needs.
Case Studies
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B2B professional services · 20+ years in business
Took a website generating zero traffic, a dormant email list, and stalled marketing, and turned it into a functioning marketing system.
Created the full infrastructure from the ground up, and had the site generating visibility within weeks of launch. -
From viral moment to sustained growth
When a viral video brought the right audience in droves, our work was making sure they had somewhere to land.
Built the full marketing foundation: website, email, social, YouTube, Pinterest, so the next wave of attention wouldn't slip through. -
Local to National Expansion
Built and ran the marketing for a national membership organization from the ground up.
Directed everything from strategy, to content, to systems, to the visibility that took it from local group to nationally recognized.
What looking at the whole picture really means
Most marketing work starts too small.
Someone looks at your Instagram and tells you to post more. Someone else looks at your traffic numbers and says they're up. But up from what, toward what, and is any of it turning into clients?
Nobody steps back far enough to ask whether the pieces are working together, or whether the goal you're marketing toward is actually the right one.
There's a lot of noise about hooks and posting schedules and going viral. That's one kind of marketing problem. Yours is probably different.
That's where I start. I look at your analytics with your business goals in context, not just what the numbers say, but what they mean for where you're trying to go.
I look at how someone moves from first finding you to actually hiring you, and where that path breaks down.
And I look for the things that should be working but aren't - the missed opportunities, the clients that fall through the cracks, the things that business owners overlook because they don't have systems in place to catch them.
The strategy that comes out of that is different from one built around a single channel or a single problem because it's built around the full picture of your specific business.
Ways to work together
360 Marketing Plan
A complete look at your marketing, every channel, your messaging, your buyer path, with a clear, ranked action plan and a 90-minute review call.
360 Done-With-You
Everything in the Plan, plus weekly sessions and ongoing support while we build it out. For owners who want a strategic partner, not just a document.
“This is why people should hire you. You bring that outside perspective, the view from one step back without all the emotion attached to it, so you can see right to the heart of things.”
— Kim S.
Ready to look at the whole picture?
Book a free discovery call. We'll talk through where you are, what's getting in the way, and whether working together makes sense.