Build Your Marketing Muscles Week One

Ready to dive in?

Let's go!

You can do it all at once or pace yourself throughout the week or month. You'll have access to everything for a week or so  after we end.

Marketing Mindset

Clarifying Your Message - Are you Hitting the Target?

Who are you?
What does your business do?
Why should someone work with you?
What does your client need?
What do they care about most?
What is your brand?

Links:
Crafting Your Message - Why Your Business Needs a Brand Story
Talking About What You Do - Elevator Pitch Falling Flat

Visual Branding 101 -Who Are You?

Choose 5 keywords for your brand - how do they (and how can they) flow into your online/offline presentation?

Links:
How brands evolve - How 25 Famous Brands Have Changed Over the Years
Choosing palettes and colors - See examples and how colors work together
Some opinions behind fonts (but pick ones you like) - Psychology of fonts

What Makes You Different - Standing Out in the Crowd

Links:
Building your business' voice

brand_sheet.pdf

Download File

Managing Your Time


Links:
Time Blocking
Several Time Management Examples

Getting Visible

Links:
Anxiety and Confidence: A little cartoon
Practicing is how you refine your message and get clear on how you want to work - Dare to Suck

 

Build Your Marketing Muscles Week 2

You can do it all at once or pace yourself throughout the week or month. You'll have access to everything for two weeks after we end.

  • Focusing on Social Media

    Links:
    Tips and Ideas for better Facebook page engagement     - If you post something and don't get good engagement or reach, repost it in a week or so (assuming you are posting regularly) at a different time.

    Ways to use video in your social media - Facebook loves videos right now and that isn't changing anytime soon.

    Photography tips - If you are selling a product, your photos have to be really, really good. Your photos need to take the place of the client being able to touch and feel what you sell in person.

Customer service

Links:
Are your clients really understanding the words you use?

Zombie Loyalists - those clients that love you and tell everyone about you. This is one of my favorite perspectives on building client relationships.

Something to keep in mind when dealing with difficult customers - People want to be heard and feel understood (even if they are being difficult about it).

Videos to list:
Your Business and Your Personality
What Makes You Different
You Decide What to Share
The Things No One Talks About
You Are Not for Everyone
How Communication Builds Trust
Why a Content Calendar is Your Friend
Build the Vibe, Cultivate the Passion
Mise en Place or Everything in its Place

Access the Secret Pinterest Board for Module One

Reading List (Links to Share)

PDFs to Download (worksheets)