19 Ten Minute Marketing Hacks
Regularly committing time to the marketing side of your business keeps you thinking about it, and the more you think about it, the more likely you are to take action.
Website & Social Media User Experience Survey Results
Learn how your customers are likely interacting with your website and social media - and how you can serve them better.
8 Things You Need to Get Over if You Are a Woman Business Owner
Women business owners have unique challenges and obstacles on the path to success. Naming and recognizing them is the first step to understanding how to overcome them.
Tackling Your To-Do List: Stop Trying to Do it All
If you’re feeling overwhelmed by your to-do list, maybe it is time to step back, prioritize, and set reasonable expectations.
Stepping Away from Perfection
Perfectionism can lead to indecision, procrastination, and a fear of taking risks, all of which can impede a business's success.
5 Ways to Streamline Content Creation
Streamline your content creation process to make it faster and more effective.
This isn’t about churning out as much content as possible. This is about creating content that helps you connect with your audience while also helping you reach those big picture goals.
The Power of You: Making Your Business Stand Out
You are the secret sauce is in your business. Following someone else’s strategy won’t be as effective as creating one that fits your goals and incorporates your strengths.
Why You Shouldn't Apologize for Your Prices
Why Is talking about our prices and money taboo? Why do we feel the need to apologize? Why shouldn’t we be just as proud of our pricing as we are of the work we do?
Marketing Updates for Small Business Owners
It can be challenging to keep up with marketing and social media trends, updates, and new features. That’s why I put together this round up of updates and things you need to know. Even better, you get the context you need to decide how (or if) to use new features.
11 Places to Find Stock Video
You can use stock videos mixed with your own product photos or interviews to give viewers a richer experience and help your brand appear more polished.
6 Places to Find Stock Audio for Your Podcast or Video
Whether you are looking for background music for your videos or adding intro and outro music to your podcast, you'll need high quality audio options.
Free Resources to Make Your Graphics Pop
Looking for free images and graphics to make your social media and blog posts shine? Check out this list!
Should You Use Wix, Weebly, Squarespace, or WordPress?
Which is the best website builder for you? Let’s explore your options!
10 Steps to Create Your Marketing Strategy
One place I see business owners get stuck is the idea that posting once on social media or showing up once at a networking event will automatically mean a sale. Sometimes it works that way, but it isn’t standard. If your answer to my question above is “I want to make a sale,” then you need to think about all the steps someone would need to take to feel comfortable buying from you.
Where should you spend your marketing time?
You need to be where your people are creating content your people care about. How, when, and what that looks like depends on your business, but the why should always be the same – you should be following an overall measurable marketing strategy to reach your goals (whatever they are) instead of posting because you forgot to do it this week.
Pricing and Photographers
I talk about pricing with my clients often. Some are happy with their prices, but a large number are undercharging to the point of not making any money at all. Which is a weird way to run a business, right?
17 Options for Unique and Diverse Stock Photos
Looking for unique and diverse stock photo options? Don’t miss this big list of resources!
5 Ways to Move Forward When Your Business Feels Stuck
Here are my five suggestions for moving the needle in your business when you’re feeling stuck!
Clubhouse 101: What It Is, How to Use It, and Why It Matters
Clubhouse is an audio only app that has virtual Rooms for Clubhouse members to connect and have conversations.
You might be thinking that sounds absolutely chaotic, but it tends to work very well!