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19 Ten Minute Marketing Hacks

Regularly committing time to the marketing side of your business keeps you thinking about it, and the more you think about it, the more likely you are to take action.

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Stepping Away from Perfection

Perfectionism can lead to indecision, procrastination, and a fear of taking risks, all of which can impede a business's success.

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Gwen Montoya Gwen Montoya

5 Ways to Streamline Content Creation

Streamline your content creation process to make it faster and more effective.

This isn’t about churning out as much content as possible. This is about creating content that helps you connect with your audience while also helping you reach those big picture goals.

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Gwen Montoya Gwen Montoya

Marketing Updates for Small Business Owners

It can be challenging to keep up with marketing and social media trends, updates, and new features. That’s why I put together this round up of updates and things you need to know. Even better, you get the context you need to decide how (or if) to use new features.

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11 Places to Find Stock Video

You can use stock videos mixed with your own product photos or interviews to give viewers a richer experience and help your brand appear more polished.

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Be You

What does it mean to show up as yourself in your business?

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10 Steps to Create Your Marketing Strategy

One place I see business owners get stuck is the idea that posting once on social media or showing up once at a networking event will automatically mean a sale. Sometimes it works that way, but it isn’t standard. If your answer to my question above is “I want to make a sale,” then you need to think about all the steps someone would need to take to feel comfortable buying from you.

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Where should you spend your marketing time?

You need to be where your people are creating content your people care about. How, when, and what that looks like depends on your business, but the why should always be the same – you should be following an overall measurable marketing strategy to reach your goals (whatever they are) instead of posting because you forgot to do it this week.

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Pricing and Photographers

I talk about pricing with my clients often. Some are happy with their prices, but a large number are undercharging to the point of not making any money at all. Which is a weird way to run a business, right?

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