Case Study: Streamlining Marketing for a Mom Business Owner

Background

When this client, a busy mom of two toddlers and a small business owner, reached out to me she was feeling completely overwhelmed. Balancing the demands of her young children, her business, and the ever-present pressure to market herself online left little room for clarity or action.

This client knew she needed guidance to align her marketing efforts with her long-term goals but didn’t have the time or energy to figure it all out on her own.

The Challenge

• Time Constraints: With two toddlers and a full-time business, she had almost no extra time for trial-and-error marketing.
  

• Stress and Overwhelm: This client found marketing tasks stressful and unenjoyable which made it difficult to stay consistent.
  

The Solution

Our strategy consultation session focused on:

Quick, Actionable Guidance

A Customized Plan

Enjoyable, creative ways to approach marketing

The Results

After the consultation, the client felt a noticeable shift in her confidence and outlook on marketing. She shared:

"I had a phone consultation with Gwen. I wasn't sure what to expect because I was overwhelmed by marketing and social media...and I have two toddlers and I work, so I don't have much time. I also have a unique situation in that my clients are children, so I cannot interact with them online.

Gwen was awesome at quickly pinpointing my issues, offering creative solutions on the spot, developing a realistic plan, and also suggesting some fun ideas so that I could enjoy the tasks I found stressful. She is great at breaking down and explaining complicated things as well as keeping everything fun-- I mean, I love my business, so this should be fun!

I feel more confident now and I do owe that to the knowledge and support Gwen has given me. I highly recommend her."