Case Study: Authentic Marketing and Strategic Realignment
Client Background:
When this client initially reached out, they were at a pivotal moment in her business. While their business was successful, they felt disconnected from their offers, were attracting clients that didn’t align with their goals, and was trying to decide between revamping their business or closing it permanently.
The client needed clarity, structure, and a renewed sense of purpose, as well as guidance on finding their unique voice within her marketing efforts.
The primary challenges centered around:
Misaligned Offers and Client Base: Their current offers were no longer exciting or meaningful to them, and the messaging was attracting clients they didn’t want to work with due to a misalignment of values.
Marketing Overwhelm and Misalignment: The client felt pressured to adopt marketing tactics that felt unnatural and inauthentic to their voice, which lead to reluctance to do any marketing as well as burnout.
Uncertain Path Forward: They were at a crossroads, questioning if her business was sustainable or worth pursuing.
Our work together encompassed a comprehensive approach to realign her marketing with her values and strengths:
Email Marketing Improvements: Developing strategies to authentically connect with her audience through email, focusing on building relationships and adding genuine value.
Website Updates: Refreshing their website to better reflect their voice, values, and the types of clients they wanted to attract.
Offer Realignment: Realigning offers to attract clients who shared their values and adjusting services to highlight their unique strengths. This helped them feel confident and excited about their business again, allowing them to move forward with clarity and purpose.
Social Media Content Strategy: Creating content ideas their VA could implement.
Results:
Throughout our work together, the client experienced a shift in her outlook and confidence:
“Gwen was a joy to work with. She listened deeply to me, sought to understand my values and my business, then helped me build a marketing strategy that played to my strengths and leveraged and amplified what was already working in my business in order to take it to the next level.
She helped me break down and break out of mindsets and fears I had that to market well, I had to do things I didn’t want to do and become someone I wasn’t.
I left our work together feeling more accomplished, empowered and confident to market myself, my products, and services in ways that felt effective in the world and authentic to me.”
