Background

When this client came to me, she was struggling to use her website and social media to effectively connect with her customers. Overwhelmed by the endless marketing advice online, she felt unsure about where to focus her efforts and often put off marketing altogether.

She knew she needed guidance to not only understand best practices but also the reasoning and strategy behind them. She wanted someone who could help her break down big, intimidating tasks into clear, actionable steps while providing accountability and direction.

The Challenge

• Overwhelm and Procrastination: She often avoided marketing tasks because she didn’t know where to start, which hindered her ability to reach her goals.
  

• Lack of Clarity: She struggled to understand marketing jargon, making it difficult to implement strategies on her own.
  

• Need for Big Picture and Small Steps: Jane needed a plan that combined strategic insight with practical, manageable actions.
  

The Solution

We worked together to address her challenges in a supportive, approachable way, including:

• Clear, Judgment-Free Explanations: Sometimes the best way to start is with a deeper understanding of marketing concepts, explained clearly, which makes them easier to understand and implement.
  

• Breaking Down Big Tasks: I gave step-by-step guidance to help her tackle overwhelming projects with confidence.
  

• Strategy and Accountability: By explaining the “why” behind marketing best practices, this client was empowered to make informed decisions and stay on track with her goals.
  

• Building Confidence: I also showed this client how to trust her own voice and take ownership of her marketing.
  

The Results

A highly personalized approach helped this client go from overwhelmed and unsure to confident and in control of her marketing.

"Gwen Montoya is a lifesaver!

She helped me to gain a better understanding of social media advertising, SEO, basic web design/updating, how to market my business more efficiently and most importantly, to trust my voice!

I am the type of person who finds computer and advertising language to be a FOREIGN language. I’d sooner understand Russian or Japanese than a ‘simple’ set of instructions on any given advertising platform.

Gwen explains things clearly and without judgment. She breaks everything down into manageable chunks while also providing ‘a big picture’ so you feel more in touch and in control.

I often feel like a dummy when asking questions about social media, SEO, or anything computer related really, because inevitably, whomever is explaining things to me, uses language I don’t understand, or speaks with an assumption I should already know certain things…which makes me feel more insecure about asking questions, creating a vicious cycle.

With Gwen, my experience couldn’t have been more different. I have left every meeting with her with a better understanding of my marketing strategy, with a template of totally achievable goals, feeling more confident in my abilities and actually excited to take on my own marketing (for once)!"*