Marketing
Strategy
Overwhelmed to Optimized
Marketing Consulting & Implementation for Business Owners.
“Gwen was a joy to work with. She listened deeply to me, sought to understand my values and my business, then helped me build a marketing strategy that played to my strengths and leveraged and amplified what was already working in my business in order to take it to the next level.
She helped me break down and break out of mindsets and fears I had that to market well I had to do things I didn’t want to do and become someone I wasn’t. I left our work together feeling more accomplished, empowered and confident to market myself, my products, and services in ways that felt effective in the world and authentic to me.”
Are you a small business owner feeling overwhelmed by your marketing? Struggling to prioritize your tasks or make real progress toward your goals?
The Overwhelmed to Optimized consulting package is designed to help small business owners like you streamline marketing efforts, reduce stress, and achieve your next 3-6 months of business goals with confidence.
During our work together, we’ll transform your marketing from disorganized (or nonexistent!) into a clear, effective, and optimized plan - designed specifically for your business and keeping your strengths in mind.
Optimized for Your Time. Optimized for Your Goals.
The Overwhelmed to Optimized framework offers a step-by-step process for small business owners who need personalized support to improve their marketing results. This isn’t just a quick fix—it’s a long-term solution to help you take control of your marketing and achieve sustainable growth.
The first step is to complete my intake questionnaire. Once you complete the form, I’ll reach out to set up a time to chat, go over your intake form, and see if we are a good fit.
What is included in marketing coaching?
Comprehensive Marketing Audit & Discovery: The first step is to evaluate your current marketing efforts.
Marketing Audit: I’ll conduct an in-depth audit of your SEO, social media, email marketing, and messaging. This audit highlights what’s working, what’s not, and where we can make improvements to help you grow your business.
Discovery Call: We’ll discuss your business goals, marketing challenges, and what’s causing you overwhelm. This helps create a clear picture of your needs moving forward.
Prioritized Action Plan: After the audit, we create a tailored plan designed to align with your business goals.
Task Triage: I help you prioritize marketing tasks, focusing on the areas that will have the greatest impact on your business.
Custom Marketing Plan: Together we’ll develop a strategic marketing plan we’ll begin to implement during our work together. And when we’re done, you’ll be able to continue it on your own.
Regular Meetings to Keep You On Track: We’ll meet regularly (most clients choose to meet every other week) to stay on track and keep momentum flowing!
Hands-On Support & Task Delegation: I’ll be right by your side as we tackle your marketing together.
Divide and Conquer: I handle the technical or complex aspects of your marketing, while you take on the tasks that match your skill set. This personalized approach helps you build confidence without feeling overwhelmed. We’ll also be able to accomplish more, together!
Marketing Training & Guidance: In every session, I provide hands-on guidance on best practices, content strategies, and how to streamline your marketing processes.
Streamlined Marketing Systems & Tools : Simplifying your marketing is key to staying consistent.
Marketing Tool Recommendations: I’ll introduce tools and automation systems (like project management or scheduling platforms) to help you streamline your daily marketing activities.
Workflow Optimization: Together, we’ll create a simplified workflow that makes marketing more efficient and manageable for you.
Ongoing Support & Implementation: Once we’ve created your action plan, I’ll support you through implementation.
Guided Implementation: I’ll assist with executing the plan, providing feedback and adjustments to ensure everything runs smoothly.
Continuous Optimization: We’ll make real-time adjustments to keep your marketing efforts optimized as you move forward.
Confidence & Results
As you begin seeing tangible marketing results, your confidence will grow.
Review & Reflect: We’ll review your progress and make any necessary adjustments to keep you on track.
Celebrate Wins: I’ll help you recognize and celebrate your marketing achievements, whether that’s higher engagement, increased sales, or more website traffic.
Long-Term Strategy & Self-Sufficiency
Finally, I’ll equip you with the tools and confidence to maintain your optimized marketing plan independently.
Sustainability Plan: You’ll leave with a solid, easy-to-follow marketing strategy that you can manage on your own or until you’re ready to outsource fully.
Future Planning: We’ll also discuss when and how to scale your marketing efforts (including when to outsource), so you’re prepared for future growth.
Who is This For?
The Overwhelmed to Optimized consulting package is designed for:
Established small business owners who feel overwhelmed by their marketing efforts.
Entrepreneurs who want a clear, customized marketing plan that aligns with their business goals.
Business owners ready to make progress but need support and guidance to execute a strategy effectively.
“I’m incredibly grateful for the opportunity to work with Gwen on developing a marketing strategy for our small business.
Gwen provided clear, actionable steps that transformed what could have been an overwhelming process into a series of achievable goals.
Thanks to her guidance, I now feel confident in a range of marketing strategies, from SEO and social media to crafting effective blogs and newsletters. Gwen truly has a talent for breaking down complex concepts and making them accessible, and her support and expertise has been invaluable to our business.”
- Julie, Limitless Van
Cost is $3200
Payment plan available (50% due to start, 25% due at the halfway point, and 25% due before we finish).
Our work together is always customized to meet your needs, goals, personality, and time constraints with several check-ins to make sure you’re feeling confident in the process.
Not ready yet? Maybe a Marketing Roadmap is what you’re looking for?
Complete my intake questionnaire
to get started.
I've been following Gwen for over a year on social media and finally decided to take the plunge.
It's definitely worth EVERY penny. Gwen performed an audit on all of my social media sites, as well as my website and created a highly detailed marketing review analyzing what I am currently utilizing and how to optimize my content reach.
The report was chock full of so many amazing tips, tricks, ideas and strategies I can use to help grow my business.
But the coaching didn't stop there. For the next four weeks, we met via zoom to discuss my progress on the homework she gave me, and I was able to ask questions.
She also came every week loaded with even MORE ideas. I honestly can't say enough amazing things about Gwen.
She is wicked smart when it comes to marketing. And it doesn't matter your genre of business, she will be sure to do the legwork and research to make sure she provides you with valuable insights to fit your needs.
I have already seen a spike in following of all of my social media outlets, and have had more signups on my newsletter which has resulted in sales.
I have a huge list of things to work on over the coming months, with each one moving me leaps closer to my goals.
What she provided me in four weeks would have taken me months, if not years to figure out.
If you are questioning whether or not to work with Gwen, just do it!
You won't regret your decision, and your bottom line will thank you.