Background

This client recently had a viral post which brought a surge of attention.

However, this sudden exposure also revealed critical gaps in their marketing infrastructure that needed to be addressed to sustain and grow their success.

The client’s thriving business relied heavily on word-of-mouth referrals and basic website traffic. They had no email list, no social media strategy, and limited tools for nurturing leads or reaching new audiences.

The Challenge

• Leveraging Viral Attention: The client needed a plan to convert temporary buzz into lasting success.
  

• Missing Foundations: Their business lacked essential marketing systems like an email list, optimized social media, and lead generation tools.
  

• Niche Market Needs: Their high-end audience required a tailored approach with a focus on unique interests and buying patterns.
  

• Content Strategy: With a small team, the client needed a sustainable content plan to maintain their marketing without overwhelm.
  

The Solution

We worked together to build a solid marketing foundation while tailoring strategies to their specific audience, including:

Website Updates

• Improving user experience (UX) to make navigation seamless.

• Revamping copy to speak directly to customer needs and encourage action.

• Creating a clear path to lead generation forms to capture customer information and nurture potential clients.
  

Email Marketing Strategy

• Developing an email campaign plan to stay top-of-mind with potential and existing customers.

• Positioning the client’s business as an expert in its niche through valuable and engaging email content.
  

Blogging Strategy

• Creating an optimized blogging plan to target highly relevant keywords and drive organic traffic.

• Leveraging the client’s niche expertise to establish authority and reduce reliance on social media alone.

Social Media Optimization

• Updating client’s social media presence to better reach their ideal audience and generate top-of-funnel leads.

• Providing training on social media best practices and analytics to empower future decisions.
  

YouTube Channel Optimization

• Optimizing existing channel for better reach and engagement.

• Developing a sustainable content strategy and provided a list of content ideas for long-term use.

Pinterest Expansion

• Improving and expanding the existing Pinterest account, positioning it as a long-term lead generation tool.
  

Content Repurposing and Calendars

• Designing content calendars for all marketing channels to streamline workflows.

• Developing a strategy for repurposing content, reducing workload while maximizing impact.
  

The Results

By the end of our collaboration, the client’s business had transformed into a marketing powerhouse:

• A fully functional email list and email marketing strategy were in place, keeping them connected to their audience.

• The website was optimized for both user experience, SEO, and lead generation.

• A blogging strategy designed to bring high-quality traffic from their niche market.

• Social media channels were aligned with their goals, supported by an actionable content calendar.

• A sustainable YouTube and Pinterest strategy ensured the client’s business had multiple streams for lead generation and visibility.

Most importantly, the client’s team gained confidence in managing their marketing through training, templates, and systems that simplified the process.