Background
A group of three professionals working as a collective approached me with a shared vision for their brand. While they had achieved a degree of success, they recognized the need for growth and were eager to refine their processes, increase marketing consistency, and build a strong community around their brand. Each member had distinct roles in their marketing and outreach efforts, but they wanted a cohesive strategy to amplify their impact.

Challenges
The collective faced several challenges:

• Inconsistent marketing efforts leading to missed opportunities.

• Lack of a unified strategy to address different types of buyers and their purchasing journeys.

• Gaps in their social media, email marketing, and content strategies.

• Limited resources for securing press and podcast coverage.

My Approach
I began by conducting a comprehensive marketing audit to assess their:

• Social media presence

• Email marketing campaigns

• SEO strategies

• Branding elements

• Content marketing efforts

We also discussed their buyer personas, exploring different customer types, their stages in the buying journey, and how to tailor messaging to meet their unique needs.

To address their goals and challenges, I provided:

Strategic Insights and Best Practices

• Identified gaps in their marketing efforts and offered actionable recommendations to make their initiatives more effective.

• Provided an overview of best practices to ensure long-term growth and scalability.

Social Media Optimization

• Conducted hashtag research to boost visibility and engagement.

• Developed a social media content calendar and created a content database for easy reuse of high-performing posts, saving time and effort.

Media and Outreach Support

• Built a database of press outlets and podcast opportunities for the collective to pitch their brand story and expertise.

Brand and User Experience Enhancements

• Advised on various aspects of their branding to ensure consistency across all platforms.

• Reviewed their user experience to make their marketing more accessible and engaging.

Results

With a clearer understanding of their audience and a more streamlined marketing strategy, the collective was able to:

• Implement consistent and impactful marketing efforts.

• Reach new audiences through targeted social media strategies and press outreach.

• Save time and resources by leveraging their new content database.

• Foster a stronger sense of community around their brand, leading to increased engagement and loyalty.

By combining a holistic audit with actionable strategies, I empowered the collective to move from disjointed efforts to a focused, cohesive approach. They now have the tools and systems in place to grow their brand, build their community, and achieve their marketing goals.